Booking & Touring


Our artist booking and touring methods are critical components of a successful music career, involving the planning and execution of live performances to connect with fans and expand the artist's reach. Here are our key responsibilities in the realm of artist booking and touring:

  1. Tour Planning:

    • Routing: Plan the tour itinerary, considering factors such as travel logistics, venue availability, and geographic distribution.

    • Scheduling: Coordinate dates, ensuring an efficient and logical sequence for the tour.

  2. Venue Selection and Negotiation:

    • Research: Identify suitable venues based on the artist's popularity, target audience, and the capacity of the venues.

    • Negotiation: Negotiate contracts with venues, considering factors like performance fees, ticket splits, and technical requirements.

  3. Budgeting:

    • Financial Planning: Develop and manage budgets for the entire tour, considering travel expenses, accommodation, equipment rental, and other costs.

    • Expense Tracking: Monitor expenses throughout the tour to ensure adherence to the budget.

  4. Travel Logistics:

    • Transportation: Arrange transportation for the artist and the touring crew, whether by bus, van, or air travel.

    • Accommodation: Secure suitable accommodations for the artist and the crew, balancing comfort and budget constraints.

  5. Production Coordination:

    • Technical Requirements: Communicate technical requirements to venues, ensuring that sound, lighting, and stage setup meet the artist's specifications.

    • Equipment Rental: Coordinate the rental and transportation of necessary equipment for the tour.

  6. Promotion and Marketing:

    • Local Promotion: Work with local promoters and marketing teams to promote individual tour dates.

    • Ticket Sales: Monitor and contribute to the promotion of ticket sales through various channels.

  7. Contract Negotiation:

    • Performance Contracts: Negotiate contracts with promoters and venue owners, ensuring favorable terms for the artist.

    • Legal Review: Work with legal professionals to review and finalize performance contracts.

  8. Tour Personnel Management:

    • Tour Manager: Oversee the tour manager responsible for day-to-day logistics and coordination.

    • Roadies and Crew: Hire and manage a team of roadies and crew members to handle various aspects of the live performance.

  9. Fan Engagement:

    • VIP Experiences: Plan and execute VIP experiences, meet-and-greets, and other fan engagement activities.

    • Social Media Integration: Use social media to engage fans before, during, and after performances.

  10. Emergency Preparedness:

    • Contingency Planning: Develop contingency plans for unforeseen issues such as travel delays, technical problems, or health concerns.

    • Emergency Contacts: Maintain a list of emergency contacts and resources in each tour location.

  11. Post-Tour Analysis:

    • Evaluation: Conduct a post-tour analysis to assess the success of the tour, identify areas for improvement, and gather feedback.

    • Financial Reporting: Provide financial reports summarizing income, expenses, and overall profitability.

  12. Collaboration with Booking Agents:

    • Booking Agencies: Work closely with booking agents to secure tour opportunities and negotiate favorable terms.

    • Tour Promotion Agencies: Collaborate with agencies specializing in tour promotion and marketing.

  13. Visa and Legal Compliance:

    • Visa Processing: Ensure that all necessary visas and work permits are obtained for international tours.

    • Legal Compliance: Ensure compliance with local laws and regulations in each tour location.

  14. Adaptability and Problem-Solving:

    • Flexibility: Be adaptable to changes and unexpected challenges that may arise during the tour.

    • Problem-Solving: Quickly address and resolve issues related to logistics, scheduling, and other tour-related matters.